Hi, I’m Natalia—a creative strategist, designer, and marketing leader with a passion for storytelling, building memorable experiences, and driving organizational success. With extensive experience in operations, office management, and event planning, I combine strategic vision with hands-on execution, leveraging data analysis and website optimization to deliver campaigns, programs, and initiatives that engage audiences, streamline processes, and achieve measurable results.
Originally from St. Petersburg, Russia, I began my career over 20 years ago in the fast-paced world of hospitality and events. From managing a bustling 400-seat restaurant and nightlife venue to leading in-house marketing and designing menus, promotions, and guest experiences—I quickly learned how to blend creativity, operations, and customer connection.
That foundation led me into the world of digital marketing and eCommerce, where I’ve spent the last decade creating campaigns that drive both engagement and growth. As a Creative and Marketing Director for a leading online retailer, I managed a talented team while staying hands-on with everything from photoshoots and homepage design to CRM strategy, video production, and email automation.
Whether I’m building out a content calendar, designing lifecycle campaigns, or optimizing UX flows across a storefront, I bring a thoughtful, performance-focused approach rooted in real-world experience. These days, I work with organizations—especially in the lifestyle, fashion, and hospitality space—to bring their stories to life through digital design, brand strategy, and marketing that connects, inspires action, and leaves a lasting impact. Outside of work, I’m inspired by history, art, beautiful spaces, great food, and the small details that create lasting impressions. And yes, I still love a well-plated dish and a strong espresso.
2014 - 2025
Led brand strategy, creative development, and marketing execution for a national eCommerce and retail company, managing visual identity across digital and print to deliver campaigns that drove engagement and sales growth. I directed end-to-end initiatives—photoshoots, video, digital ads, email, social media, and promotions—while producing multimedia assets and enforcing brand consistency. Partnering with executives, product teams, and vendors, I guided campaign strategy and execution, led UX improvements to boost conversion, and mentored a high-performing creative team. Additionally, I launched over 2,600 email campaigns and CRM workflows through Klaviyo, Listrak, and Yotpo, achieving a 32% YoY lift in email-driven revenue, executed SMS marketing strategies, and leveraged analytics to optimize performance.
2009 - 2014
I provided full-service digital strategy, design, and marketing support to emerging eCommerce and lifestyle brands, delivering end-to-end creative and technical solutions. My work included designing email templates, CRM content, product pages, and brand identity systems, while also consulting on lifecycle marketing, segmentation, and conversion strategies to drive growth. In addition, I developed responsive landing pages and web layouts optimized for both user experience and performance, ensuring a seamless and engaging digital presence.
2007 - 2010
Directed operations, branding, and marketing for a 400-seat fine dining and nightlife venue, overseeing all aspects of guest experience and business performance. This included managing a team of 150+ staff, developing training programs, and implementing efficient daily operational systems. I designed in-house marketing materials such as menus, event flyers, signage, and digital assets, while also leading event planning, promotions, and guest engagement strategies. Additionally, I captured photo and video content for social media and promotional campaigns and created targeted marketing plans to increase customer retention and loyalty.
2011 - 2014
From 2011 to 2014, I studied Digital Communication with a focus on Web Publishing at Houston Community College, where I gained a strong foundation in digital media, web design, and online publishing tools. My coursework covered areas such as HTML/CSS, content management systems, digital graphics, and multimedia production, equipping me with both the technical and creative skills to design, manage, and publish content across digital platforms. This program strengthened my understanding of user experience, visual communication, and digital storytelling, providing the groundwork for my career in creative strategy, marketing, and eCommerce.
2014
I hold Adobe Certified Associate credentials in InDesign, Photoshop, and Dreamweaver, demonstrating expertise across print, digital, and web design. My InDesign certification reflects advanced skills in creating professional layouts for marketing and publishing, while Photoshop showcases proficiency in photo editing, retouching, and digital imaging. With Dreamweaver, I am certified in coding and designing responsive websites using HTML/CSS and multimedia integration. Together, these certifications validate my ability to deliver high-quality creative and digital solutions that support brand storytelling and marketing initiatives.
My passion and goal is to help you make your business standout.
Developed and managed comprehensive brand identity systems, including logos, color palettes, typography, and visual guidelines, ensuring consistent representation across digital and print channels. Crafted messaging and design strategies that strengthened brand recognition, enhanced customer engagement, and differentiated the brand in competitive markets.
Created original illustrations and visual assets for digital and print media, including marketing materials, social content, product packaging, and brand storytelling elements. Leveraged hand-drawn and digital techniques to enhance visual communication and support cohesive brand messaging.
Designed and developed responsive websites and landing pages, optimizing layout, UX, and visual design for digital engagement and performance. Created web graphics, interactive elements, and page structures that enhanced user experience and aligned with brand guidelines.
I help businesses harness the power of CRM to build stronger customer relationships and increase retention. From data-driven segmentation and personalized email campaigns to automated workflows and performance tracking, I create CRM strategies that streamline communication and deliver measurable results. By connecting marketing, sales, and customer service within a unified system, I ensure every interaction adds value and drives long-term growth.
Designed intuitive and visually engaging user interfaces and experiences across web and mobile platforms. Conducted user research, wireframing, prototyping, and usability testing to optimize navigation, interaction, and overall user satisfaction while ensuring alignment with brand standards and business goals.
With more than 20 years of experience in restaurants, venues, and hospitality, I built a strong foundation in guest experience, team leadership, and large-scale event execution. From managing floor operations and staffing at high-end dining establishments in Houston to leading marketing, operations, and customer strategy for a premier restaurant in St. Petersburg, I gained hands-on expertise in customer service, vendor management, and high-pressure environments. My background includes coordinating private dining experiences, developing promotional events, and implementing customer loyalty programs that elevated brand reputation and strengthened client relationships.
I bring a proven track record of blending creativity with sales strategy to deliver measurable business growth. Throughout my career, I’ve partnered with clients, sponsors, and vendors to develop proposals, campaigns, and activations that not only elevate brand experiences but also drive revenue. From leading multimillion-dollar marketing initiatives at Tennis Express to creating loyalty programs and promotional events in hospitality, I excel at aligning creative vision with sales objectives. My expertise in CRM tools, customer journey mapping, and performance analytics allows me to identify opportunities, strengthen client relationships, and consistently exceed revenue targets.
I bring comprehensive expertise in operations, office management, and HR, with a proven ability to optimize organizational efficiency and support business growth. My background includes overseeing budgets, staffing, vendor partnerships, and resource allocation, while implementing streamlined workflows and systems that improve productivity across teams. Skilled in office administration, HR functions, cross-functional coordination, and high-volume project oversight, I ensure that operations and initiatives are executed with precision, compliance, fiscal responsibility, and consistency across all functions.
Promo Banner
Photoshop
Photoshop
Photoshop
Illustrator
InDesign
Photoshop
Promo Email
Promo Email
Digital Magazine
Website Design
Cyber Week Campaign Banners
Bistro Menu
Website Design
I'm happy to connect, listen and help. Let's work together and build something awesome. Let's turn your idea to an even greater product. Email Me.